As well as it could.
Working with our charity partners Cool Earth, we have a chance to revolutionise
rainforest conservation forever. All it takes is each of us, doing something simple, to make it happen.
As a global community we need to rethink what we know about saving the rainforest. To kick back against ‘them’ and ‘us’ and build a new model that changes the meaning of charity – switching rhetoric for action and turning us all from people who care to people who actually do.
Bringing down barriers not putting up fences.
Over the last ten years, Cool Earth has been live-testing an approach that does just that, working alongside indigenous villages to actively halt rainforest destruction. They don’t create reserves or put up fences. And they don’t buy land. Instead they put the people who know the rainforest best at the heart of the process, learning directly from them.
Instead they put the people who know the rainforest best at the heart of the process, learning directly from them about how to ensure the rainforest and its communities thrive.
Now they want to share their innovative way of working with as many people as possible. To create a groundswell of energy that could change the way we save rainforest forever.
In short, Cool Earth wants to start a Rainforest Revolution. And each of us holds the key to making it happen.