What is the physical web?
Technology moves at such a fast pace these days, and there is always something new to discover. Compared to say, the Nest or Tesla, the physical web doesn’t sound too exciting does it? It might not have a catchy name, but I think it could become pretty useful to us all.
To be honest, I’m surprised we haven’t been using the physical web for years already as it’s a relatively simple concept. A small bluetooth ‘beacon’ is programmed with a specific URL (web page address) which it then transmits a few times a second. Your phone can then scan for local ‘beacons’ to pick up the URL being transmitted, which you then view on your phone. That’s it. Simple.
The applications for this are going to be wide and varied, as the beacons can be easily programmed and updated, and they are small enough to put pretty much anywhere – you can literally carry your own personal URL in your pocket. (If you really want to!)
So, for all you techies out there, why not start searching for beacons now? You never know what you might find! For iPhone the PhyWeb app works well, and for andriod try Locate Beacon. We’ve been inspired by local company Olleno, who are championing Bluetooth beacon technology in Cornwall. Our first beacon arrived today, just in time for this weekends Home and Lifestyle show.
Please do get in touch if you have anything to share, we’d love to hear hear about your experiences of the physical web, or any inspiring ideas of how we might use it to support your needs in the future.
Watch this video to find out more about the physical web